Inter Miami CF and AutoNation, America's largest and most recognized automotive retailer, today announced a multi-layered three-year deal. AutoNation will be the official and exclusive automotive partner of Inter Miami, which includes naming rights of the stadium and branding on the First Team training kits. This partnership amplifies AutoNation and Inter Miami’s commitment to driving out cancer by leveraging the power of fútbol and its strong fan base.
Starting in April 2021, Inter Miami will kick off its second campaign in Major League Soccer at the newly named DRV PNK Stadium in support of AutoNation’s DRV PNK initiative.
“DRV PNK Stadium is about raising awareness of a proven mission that has raised over $26 Million in the fight against cancer. Our partnership with Inter Miami, one of the most dynamic fútbol clubs, will raise awareness and help fund cancer research. It allows for our collective support of organizations like the Breast Cancer Research Foundation, Cleveland Clinic, and Moffitt Cancer Center at the national and local levels,” said Marc Cannon, AutoNation’s EVP and Chief Customer Experience Officer.
“Inter Miami is a purpose-driven organization, and we take great pride in partnering with AutoNation, #154 on the Fortune 500 and a South Florida-based company that is positively impacting our community through a creative national campaign. It’s important as a sports club to take our time to partner with the right brands who not only represent our values but also help us use our platforms and reach to amplify good causes,” added Inter Miami CF Managing Owner Jorge Mas.
Additionally, the partnership includes extensive TV and digital exposure, with the entitlement of the Inter Miami Digital Live Stream via the Inter Miami App and Inter Miami’s Spanish language streaming. Aside from Spanish being one of the top two languages for its fans across social media during Inter Miami’s inaugural season, more than 60% of website traffic came from Latino dominant cities across the U.S. Also, 34% of Inter Miami’s registered mobile app users identified themselves as being of Hispanic/Latino descent.
As a part of the multiplatform media campaign, AutoNation will become the sponsor of the “Saves” feature during Inter Miami matches. For every Inter Miami goalkeeper save, AutoNation and Inter Miami will donate up to $100,000 towards cancer research annually.
This October, in honor of Breast Cancer Awareness Month and in conjunction with DRV PNK Across America Day, AutoNation will be the presenting sponsor at an Inter Miami home match. AutoNation and Inter Miami will invite fans in attendance to support the cause and their home team by wearing pink. Associates from more than 300 AutoNation locations also unite on DRV PNK Across America Day to deliver thousands of comfort bags to patients battling cancer at treatment facilities annually in October.
