CELSIUS® becomes the Official Energy Drink of Inter Miami
Inter Miami CF announced today that it has partnered with Celsius Holdings, Inc. and their master brand CELSIUS®. The lifestyle energy drink becomes the Official Energy Drink of Inter Miami CF as the Club continues its commitment to adding local partnerships. Inter Miami CF becomes the first Major League Soccer team to partner with the Boca Raton, FL. based packaged goods company.
The partnership will see a CELSIUS® branded concession stand incorporated into the North Stand concourse at DRV PNK Stadium, featuring a variety of flavors of CELSIUS® 12 oz cans for fans to purchase and stay energized and refreshed during Inter Miami’s home matches.
“We are thrilled to add another national brand as a partner with CELSIUS® becoming the Official Energy Drink of Inter Miami CF,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “We are committed to providing the best gameday experience for our fans and this partnership allows us to add CELSIUS® to the portfolio of top-quality products available at DRV PNK Stadium.”
“CELSIUS® is extremely excited to partner with Inter Miami CF and proud to become the team’s Official Energy Drink,” said CELSIUS® Executive VP of Marketing, Kyle Watson. “At CELSIUS®, we focus on promoting a healthy lifestyle and creating authentic partnerships, so what better way to do so than by partnering with a professional club who aligns with our LIVE FIT lifestyle.”
As part of the multi-year partnership, CELSIUS® will be prominently featured with in-stadium signage throughout DRV PNK Stadium, roll out special promotional opportunities in-market, and have fan engaging activations and sampling at the Fan Zone at all Inter Miami CF home matches.
Celsius will first be available for fans in-stadium beginning on Feb. 18 at the Club’s Fútbol Fiesta Event followed by the Home Opener on Feb. 25. Fans can purchase tickets to the Home Opener here.