Tudor Goes Pink With Inter Miami CF!

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That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global Club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the Club is now one of the hottest teams in sports in just its fifth season.

TUDOR believes in a Born To Dare Spirit and that’s exactly what TUDOR ambassador and Inter Miami Co-Owner David Beckham alongside Managing Owner Jorge Mas and Co-Owner Jose Mas represent and pursued through the audacious and visionary journey to build a fútbol Club like no other. The global Club, built entirely from scratch and launched on a principle of Freedom to Dream, is now home to some of the best players in the world.


To make the Club stand out, Inter Miami CF chose pink, an iconic colour that reflects South Florida’s vibrant soul and has captivated the world. A colour that represents the daring spirit of the Club and its fans. This is the spirit that gave birth to TUDOR, close to a century ago, an attitude that’s summarized in our brand signature Born To Dare.


Now, TUDOR is the Official Timekeeper of the most exciting football team and that means you will be seeing the TUDOR Shield around Inter Miami’s Chase Stadium. Speaking of watches tied to Inter Miami CF, TUDOR worked with David Beckham long before the Club was born, and many years ago TUDOR presented him with a unique TUDOR Pelagos model bearing the Inter Miami CF crest on the dial. David has been wearing that watch for every match. In a way, TUDOR has been with Inter Miami CF since day one, only now it’s official.


The TUDOR signature is Born To Dare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR's pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand's innovations are now essential benchmarks. The TUDOR Born To Dare spirit is supported globally by high-profile ambassadors and partnerships - including David Beckham, Jay Chou, the All Blacks, the TUDOR Pro Cycling Team, the Alinghi Red Bull Racing team, the Visa Cash App RB Formula One team, the World Surf League, the big wave surfer Nic von Rupp and the triple World Champion freediver Morgan Bourc’his and now Inter Miami CF – whose achievements directly result from a daring, unique, approach to life.