Inter Miami CF announced today that it has appointed Xavier Asensi as Chief Business Officer.
Asensi, 39, joins Inter Miami after 10 years with FC Barcelona, where he most recently served as Chief Commercial Officer and was a member of the FC Barcelona Executive Board.
Asensi, who is pending receipt of authorization to work in the U.S., will lead Front Office business operations and commercial strategies reporting directly to Managing Owner Jorge Mas.
“Xavi brings a proven record of success at one of the world’s greatest clubs,” said Inter Miami CF Managing Owner Jorge Mas. “His vision will further drive the growth of our Club and support our local and commercial partnerships.”
“I am grateful for the trust and support Jorge Mas and David Beckham have given me, and I am very motivated and excited to begin this new journey in South Florida. I am a huge fan of the United States and I believe that there is no better time to be part of the soccer industry in this country alongside a young organization with a world of opportunities ahead,” said newly appointed Chief Business Officer Xavier Asensi. “I’ve been very impressed with what I’ve seen so far and look forward to working with the team to establish a clear direction and strategy to achieve our goals.”
Asensi reached many successes during his 10-year tenure with Barcelona, having worked his way up from project manager to Chief Commercial Officer. The bilingual native of Barcelona, Spain, began his journey serving as the Asia Area Manager leading the creation and implementation of the club’s Asia business plan from 2011 to 2013. He moved to Hong Kong shortly after to undertake the massive project of opening their first-ever office outside of Barcelona.
Asensi took over management of Barcelona’s APAC operations before being promoted to Global Commercial Director in 2018. In this role, he led all sponsorship revenues, earning him a promotion to Chief Commercial Officer and Executive Board Member, the positions he has held for the past three years. During this time, FC Barcelona became the third club to ever top Deloitte's Football Money League in 2020, which showcases the highest revenue-generating clubs in the world. Barcelona remains at the top of the list in 2021.
Asensi holds a bachelor’s in international business with a focus on international economics from ESCI-UPF in Barcelona, Spain, and an executive degree from Stanford University in Interpersonal Dynamics for High-Performance Executives. He will reside in Miami with his wife and infant daughter.
