Designing the Brand

The Story of the Inter Miami Brand

About the Club -

Inter Miami CF is a hyperglobal -yet local- team that represents our fans and our city.
We are fan-centered and fan-driven club and we want to create a passion for soccer in our city.
We are one, we are fearless, we are ready.

Our Motto


“Libertad, Unidad, Fortuna.”

A motto that pays tribute to the concepts of freedom, unity, solidarity, inclusiveness, opportunity and good fortune for all.

It is the reason we do what we do now and in the future. It is who we and Miami are. Unitas should always represent our unity, solidarity, and inclusive spirit.