Miami, FL (April 17, 2021) – Inter Miami CF today announced its new partnership with MonacoⓇ Cocktails, a ready-to-drink line of spirit-based canned cocktails from Atomic Brands.
The RTD cocktails will be available on premise at the newly named DRV PNK Stadium, establishing a larger brand presence for MonacoⓇ Cocktailsin South Florida. Fans will be able to tap into the Monaco Cocktails experience across a wide breadth of platforms—from in-stadium signage and in-store promotions to digital platforms and the club’s streaming App. Cocktails will also be available at the bars, clubs, suites, Hawker trays, private events and tailgate activations throughout the season.
“We’re thrilled to partner with Inter Miami CF and bring our convenient, high-quality cocktails to even more members of the South Florida community,” said Don Deubler, CEO of Atomic Brands. “We share Inter Miami’s passion for creating elevated experiences for consumers and in joining forces, we are excited to offer our unique blended cocktails for Floridian fans to enjoy straight from a can for all their game-time moments this season!”
“We are thankful for the opportunity to start the new season with our partners at MonacoⓇ Cocktails,” said Xavier Asensi, Inter Miami CF’s Chief Business Officer. “Our main objective on matchday is to deliver an exceptional fan experience, and we feel MonacoⓇ Cocktails will provide additional benefits and unique cocktails for them to enjoy at DRV PNK Stadium.”
As consumer demand for ready-to-drink beverages continues to surge, MonacoⓇ Cocktails has been a leader in the cocktail segment of the RTD category for nearly a decade and was recently named for the second consecutive year on the “Hot Brands” report from industry publication, Shanken’s Impact Newsletter. Providing premium flavor options, including Tequila Lime Crush, Citrus Rush and Blue Crush, MonacoⓇ Cocktails features 2 shots and 9% ABV in each can. Perfectly premixed for a real spirit cocktail with quality ingredients, MonacoⓇ will kick-start even more feel-good times at the South Florida stadium this year for Inter Miami’s fans.
Opening day of the 2021 MLS season kicks off on Sunday, April 18th at a reduced capacity for home matches, with intentions of reaching full capacity as the season progresses. For the full season schedule and to learn more about Inter Miami CF, visit intermiamicf.com.